Ok. So, my beef (no pun intended) with McDonalds is the mindset it has created with the American people.
Don’t get me wrong. The “I want it now” mentality is great for some things – especially in business. It is particularly handy in sales and delivery. Another analogy would be a “hunter” mentality.
Need, find, get – perfect! Aggressive! Effective! Not the end all way of doing things. (especially when dealing with the Government)
So here is the root of my beef.
I speak to small business owners all day long determining where, how, and if they can fit into the GSA Schedules. Sometimes, they just don’t fit. And that is ok. They can still compete for the business on the open market. But a good portion of the time I will find that they do meet the criteria for a GSA schedule.
And then I find that their competition is raking it in simply because they have a contract with the GSA while the small business owner I am talking to is sucking pond water. That ticks me off but isn’t the root here.
The problem lies with the business owner themselves because ultimately it is their responsibility to market their business. Right?
So why do they hesitate at all when faced with the proof that money is being spent on their products and services by the GSA? The answer is usually time because it takes 60 – 120 days to go through the process.
They want the business now. And therein lies the problem with the fast food mentality. Yeah, get the business now. Of course! But tomorrow will roll around. You can bet on it.
The farmers have it right. Sometimes you have to plant now and harvest later.
Michael Graves
http://www.linkedin.com/in/michaellynngraves
Filed under: Uncategorized Tagged: | GSA, GSA 1000, GSA Contract, GSA Schedule, GSA1000
